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Vice President, Marketing Sanford Education Programs

Position Summary:

The Vice President, Marketing for Sanford Education Programs is the senior marketing officer working on behalf of the Sanford Education Programs at National University System. In this role, the VP, Marketing will lead the development and implementation of marketing strategies across Sanford Education Program’s three organizations: Sanford Harmony, Sanford Inspire, and Sanford Institute of Philanthropy.

From leading nationwide, integrated advertising campaigns, to driving design decisions within Sanford Education Program’s core products, this individual is responsible for all strategy, tactics and deliverables designed to create awareness of and interest in Sanford Education Programs and our offerings. This includes, but is not limited to, marketing strategy, product marketing, PR, advertising, strategic relationships, channel marketing, and campaign management.

Bringing a minimum of fifteen (15) years marketing experience, ideally within the education or publishing industry, this individual will dual report to the Executive Director, Sanford Education Programs, as well as the Vice Chancellor, Marketing at National University System. National University System owns and operates an in-house ad agency, managed by the Vice Chancellor, Marketing. In this dual report structure, the VP, Marketing for Sanford Education Programs will operate as both the chief client for the in-house agency, as it relates to Sanford Education Programs, as well as the lead strategist.

 

Essential Functions:

Strategy & Research 

  • Working with the heads of each area of the Sanford Education Programs business, develop comprehensive marketing strategy plans, including detailed and demonstrated understanding of our core audiences, our product offerings, messaging strategies, as well as key channels and tactics associated with reaching our priority audiences and driving action
  • Working with the heads of each area of the Sanford Education Programs business, develop annual marketing plans aligned with business’ key performance indicators
  •  Perform annual competitive analysis
  • As the senior marketing officer within Sanford Education Programs, serve as senior-level consultant across a myriad of decisions, as it relates to delivering against our existing goals and commits, as well as future-facing conversations around our role, our offerings, and opportunities

Product Development

  • Working with each team within Sanford Education Programs, support product development down to the tactic-level, ensuring all product experiences are positive, effective, and on brand

Campaign Management 

  • Working with the in-house ad agency, develop quarterly marketing plans designed to drive engagement across our portfolio
  • Oversee all integrated advertising campaigns, from concept to completion
  • Support creative development of all associated assets required

Supervisory Responsibilities:

This position has no direct reports, instead utilizing the resources available through the NUS in-house agency.

Requirements:

Education & Experience

  •  Bachelor’s degree required
  •  Master’s degree preferred or equivalent professional work experience in lieu of degree.
  •  Minimum fifteen (15) years marketing experience, with a demonstrated growing responsibility
  •  Education or publishing experience preferred

Technical / Functional Skills

  • Demonstrated interpersonal, verbal and written communication skills
  • Strong critical thinking and analytical skills
  • Professional on-set demeanor

Competencies

  • Marketing strategy
  • Brand development
  • Campaign management

Physical Demands / Environment 

Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. The worker is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures and viewing a computer terminal. The work is performed in an office environment.

Travel: Less than 10% travel time expected, but up to 25% travel time may be required

Travel: Ability to travel to NU sponsored events, as needed

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