The Vice President, Marketing for Sanford Education Programs is the senior marketing officer working on behalf of the Sanford Education Programs at National University System. In this role, the VP, Marketing will lead the development and implementation of marketing strategies across Sanford Education Program’s three organizations: Sanford Harmony, Sanford Inspire, and Sanford Institute of Philanthropy.
From leading nationwide, integrated advertising campaigns, to driving design decisions within Sanford Education Program’s core products, this individual is responsible for all strategy, tactics and deliverables designed to create awareness of and interest in Sanford Education Programs and our offerings. This includes, but is not limited to, marketing strategy, product marketing, PR, advertising, strategic relationships, channel marketing, and campaign management.
Bringing a minimum of fifteen (15) years marketing experience, ideally within the education or publishing industry, this individual will dual report to the Executive Director, Sanford Education Programs, as well as the Vice Chancellor, Marketing at National University System. National University System owns and operates an in-house ad agency, managed by the Vice Chancellor, Marketing. In this dual report structure, the VP, Marketing for Sanford Education Programs will operate as both the chief client for the in-house agency, as it relates to Sanford Education Programs, as well as the lead strategist.
Strategy & Research
This position has no direct reports, instead utilizing the resources available through the NUS in-house agency.
Education & Experience
Technical / Functional Skills
Physical Demands / Environment
Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. The worker is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures and viewing a computer terminal. The work is performed in an office environment.
Travel: Less than 10% travel time expected, but up to 25% travel time may be required
Travel: Ability to travel to NU sponsored events, as needed