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Social Media Strategist

Position Summary:

The Social Media Strategist is responsible for creation, execution and evaluation of social media strategy for the National University System. This position will collaborate with the Social Media Marketing Manager to execute social media strategy including communication plans and content creation.

This position will be responsible for managing our enterprise social media marketing tool. This position requires attention to detail, in order to project manage all social media campaign and track KPIs for success.  A strong knowledge of social media marketing is required in order to analyze results and make strategy recommendations for new, effective social media campaigns. Ability to juggle multiple clients and priorities is a must.

Knowledge of correct artwork dimensions for each social channel, ideal file types and best practices is required. This position will be responsible for creating eye-catching creative that visual tells our story and is in alignment with our brand guidelines. Extensive knowledge of social media channels and audiences on each is needed in order to create an effective strategy. Knowledge of copyright and media law is required, to ensure National University operates within legal marketing guidelines.

Additional responsibilities include collaborating with internal marketing and communications teams to continually developing a library of resources for social media as well as identifying new opportunities. This is a hands-on position that will require knowledge of the social media space as well as benchmarks and metrics for marketing success.  This position is ideal for a creative individual who is self-motived with a love for creating social media content that sparks student pride in our student body. Ability to manage and optimize processes as well as extensive experience in social media marketing is required.

Essential Functions:

  • Social media content: strategy, creation, execution
  • KPI Analysis and reporting
  • Managing campaign through entire life cycle
  • Copywriting social media posts and responses to audiences on social media
  • Internal and external team coordination


Education & Experience

  • BA preferred
  • 3+ year social media experience preferred
  • Experience managing clients preferred

Technical / Functional Skills

  • Knowledge of all social media channels: Facebook, Twitter, YouTube, Instagram, Pinterest, LinkedIn
  • Knowledge of Photoshop strongly preferred
  • Video and photo editing skills strongly preferred
  • Knowledge of Sprinklr, Hootsuite and other social media management tools preferred


  • Knowledge of mass media law and copyright law.
  • Knowledge of all laws and regulations as it applies to social media.
  • Knowledge of latest social media trends and developments, as well as emerging channels.
  • Knowledge of all social media channels as well as ideal artwork dimensions.
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