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PR Communications Manager

Position Summary:

The National University PR/Communications Manager will have a key role in identifying and developing story ideas with an external audience focus that effectively represent the mission and values of National University, as part of the National University System. The PR/Communications Manager will help identify, develop and execute a robust, integrated communications plan process that involves creating press releases, speeches, media pitches, publicity events, website content, and other communications pieces that raise the visibility and awareness of the University. In addition to story and content development experience, the manager should bring a strong background in branding and marketing communications, as well as demonstrated practice in successfully pitching stories to external media. The PR/Communications Manager will be a role with a primary focus on project execution, developing content and actively engaging with media The National University PR/Communications Manager will work closely with the University’s deans and faculty to identify and create media-outreach strategies that highlight University faculty and programs with the aim of explaining to wider audiences the University’s mission of creating innovative approaches to serving a range of diverse students, which includes adult learners.

Essential Functions:

  • Cross-Departmental Coordination: This position involves coordination with various related verticals, including the National University alumni, community relations and marketing team, as well as a range of departments and related institutions.
  • Content Development: May include press releases, media alerts, social media posts and website content that services a cross-functional PR and marketing purpose.
  • Media Relations: Developing media pitches, and pitching stories to media
  • Event Coordination:  Press conferences and other special events aimed at meeting public relations/media outreach objectives.
  • Communications Project Management: Maintaining a calendar of media opportunities based on programmatic/subject priorities.
  • Communications support for Precision Education projects, and related programs.
  • Faculty Resources: Create and maintain a statewide “newsroom” database of faculty experts while actively monitoring news trends to pro-actively pitch faculty for news story commentaries.

Requirements:

Education & Experience

  • Bachelor’s or Master’s degree in Communications/Journalism/Public Relations.
  • Minimum of five (5) years’ experience working in communications, public relations, or a related field that involves communication management, preferably with experience working for an education-related organization.

Technical / Functional Skills

  • The skill set for this position emphasizes content generation and media outreach, with special attention to:
  • Superb and flexible writing skills: Ability to switch between formal and informal writing styles, as needed, to address different internal and external audiences
  • Ability to identify and develop story pitches that reflect institutional messaging priorities.
  • Ability to work in coordination with multiple verticals to appropriately address the related communication needs of internal communications, public relations, community outreach, alumni and marketing channels.
  • Project management and organizational skills
  • Experience overseeing events aimed at external audiences/media.
  • Ability to strategically approach interviews with faculty, students and university administrators to identify strong news hooks and story pitches that have high potential for media coverage.
  • Experience/ability to pitch media and secure coverage through direct outreach, press releases, media advisories and other tactics.
  • Flexibility to take on multiple tasks at the same time in a fast-paced environment.
  • Ability to contribute to social media content and related marketing opportunities.
  • Multi-media experience with camera/video to develop high-quality content that can be shared with external media
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